There is a growing trend among advertisers. That trend is to appeal to dads.
Sometimes those ads show the gentle, caring side of dads. One shows a stay at home dad who can’t call in sick (I’m sure many of you moms out there can relate). One from last year appealed to the awesomeness of being a dad.
Dad blogs and dad podcasts are showing up everywhere. It makes sense that companies want to target their advertising towards dads. But I think this is leading to a problem we’ve seen among moms for a long time. Continue Reading →